Friday, 21 June 2013

Can Digital Save the Oceans?

Last week I took part in a panel discussion at London Imperial College titled, ‘iCampaigning – Can Digital Save the Seas?’ The event was part of a thought provoking networking and discussion series, exploring the way digital innovations shape the world we live, work and create in.
The event can be viewed (as you would expect) online, so if you would like to find out more take a look.



At Sea-Changers we have always tried to make use of digital (anything you might find on the web) in a range of ways in order to raise our profile as a new charity. We work across several social media platforms, have a regularly updated website, we write  and host  blogs. We have recently started to produce videos and audio podcasts and we use digital platforms to undertake surveys with sea-users.  For us it has been a useful way to raise our profile, raise awareness of what we do and get some of our key messages heard. It has also provided us with:

  • The chance to listen and learn from others about what is going on in the marine environment and use this information to shape our approach.
  • The chance to network and connect with people around the UK, and the world who can work with us to assist us in achieving our goals.

For us, digital media has been a real benefit and helped us to grow as a new charity in a way that simply would not even have been possible, 10 years ago. Despite this, I have always had some misgivings about digital actually being a tool to change behaviour or to engage.  My questions have been:

  • Does digital really influence new audiences or merely allow us to preach to the already converted?
  • Is anyone really listening and acting upon campaign messages?
  • If digital campaigners lack a coherent and coordinated message will we simply confuse those listening or will we all fail to be heard over the ‘noise’?
  • How do we emphasise the seriousness and need to act now to save the seas without making people feel helpless or that it is too late?

The discussion last week touched upon these issues and more. The panel was chaired by Dr Helen Scales, BBC Presenter, author and marine biologist. Other panellists were Tom Hooper, Head of Marine Policy from the RSPB and Ian Brighouse, founder of manonabeach and I do urge you to view the fascinatingthinking and ideas expressed. I have reflected on the event a great deal over the last few days and wanted to share a couple of key reflections.

Firstly, before the event took place I spent some time using digital to engage in a conversation about the question ‘Can digital save the seas?’ My method was simply to post the question on social media sites and ask for views. Overwhelmingly the responses to the question were; ‘Yes it can but...’ There was no rocket science - simply common sense. I was told digital needs to be strategic; it needs to demonstrate two way communication and it needs to be responsive.  It needs to appeal to different communication styles, it needs to be engaging and positive; it needs to offer solutions and ideas. I was sent some great of examples of where following this approach had led to success.  The key message here was that it can work, but only if you have a strategic approach and consider the audience. In other words, in order to be effective when using digital media, campaigners need to use their heads.

The second very powerful message that I have been left with concerns the need for digital media to really capture the love for, and the value many of us place on, the marine environment. Ian Brighouse is the founder of a unique and innovative video project called manonabeach which explores the emotional power of the beach for beachgoers. Ian (manonabeach) approaches people on a beach and asks one question ‘what does the beach mean to you?’ You can view some of the remarkable and moving responses he has captured on the website.  The interviewee is allowed to reflect and consider what the beach environment means to their lives, their wellbeing, their work, play, family, mental and emotional health and so on. They are not directed in the question asked. They simply answer as they want to. What is undeniable in the videos that Ian has captured over the past few years is that, whilst he is passive in his approach to the interviewee, they are often bursting with passion, the beach is something that is fundamental to their lives or that gives them something very powerful. This leads me to my second conclusion which is that in order for campaigners to truly engage people in behaviour that can save the seas, we also need to engage with individuals’ emotions.  In other words, in order to be effective when using digital media, campaigners need to appeal to people’s hearts.

So how will this event impact on the work and approach of Sea-Changers?
Clearly we must ensure that strategically we get our messages right and we target them intelligently. But alongside that we must listen to manonabeachs’ simple question ‘what does the beach mean to you? and constantly  learn from the emotion this simple question promotes. It is the passion people feel that will move people from staring at a computer screen, to taking actions that can help to save our seas.

If you want to join in our digital conversations you can visit us at

Tuesday, 18 June 2013

Diving for Change - The New Heaven Reef Conservation Programme


In April 2013, Sea-Changers trustee, Jennifer Tankard, went to join marine conservation project, New Heaven Reef Conservation Programme, for two weeks. In an interview with Jennifer, programme director, Chad Scott, talked about the programme and its role protecting the marine environment on the beautiful island of Koh Tao, Thailand.

Tell me about the background of the project?
The New Heaven Reef Conservation Program started in 2007, with our first two students. Prior to that, I and New Heaven Dive school owner, Dev, had worked together through a non-profit group that was operating out of New Heaven Dive School, called the CPAD Foundation. CPAD lost its funding in 2006 and closed down, so for a while the New Heaven Dive School just ran a few projects like maintaining the biorock (a system of coral reef restoration) and doing reef surveys in our free time or as an excuse to get out of the office.
People started asking if they could come with us, and we quickly realized how little they knew about the coral reef. It was then that we decided we should open a business that could be responsible for managing the reef, and at the same time training and educating divers on the threats to the reef and things that can be done to help. But we also wanted to keep things fun. Dev and I started this work as something to do in our leisure time, and even as the business grows we want to keep that same mentality. We want people to come here and learn and get involved in positive activities, but also think of this as one of the best experiences of their life. 

 What are your goals?
 At New Heaven Reef Conservation Program we believe that all divers and dive business should be active in the protection and restoration of the ecological resources they use. We believe that through creative business practices, conservation can become an important part of the diving industry while at the same time contributing to professional research and restoration programs. By training divers in reef ecology, research, and restoration it is possible to not only reduce the threats to reef health, but to provide widespread positive impacts to local and global coral reefs.
So, we have lots of goals, but there are three that are key:
Research: Monitor the reefs around the island to increase the understanding of local reefs, identify problems, promote protection, and direct management efforts
Education: Increase awareness on the threats to coral reef health and train divers in practical solutions of research, protection, and restoration. 
Restoration: Maintain reef abundance or biodiversity in threatened areas, increase reef size and provide alternative dive sites through artificial reefs, and promote the regrowth of reefs following disturbances.

How is the programme funded?
Up until last year, the programme was funded entirely by the courses that we sell. The course fees that students pay for the training and diving goes to cover all the expenses (tanks, boat fees, materials, staff, equipment, instructor fees, etc.). What is left, the profit of a normal business, is reinvested back into the programme and goes towards the artificial reef materials, tools, etc. We like to think that our real profit is the education we provide and the increases in reef health we can influence. Our goal is to function like a normal business, as we think that more and more people should be making conservation their job, and not just something they donate to in their spare time. So we do not consider ourselves a non-profit in the traditional sense of being funded by donors. That being said, this year we did receive some small grants and business loans to help improve the program a bit. 

How many volunteers have you involved so far and what sort of backgrounds do they have?
In our first year we had 2 students, then the business has grown a bit each year. In 2012 we had a total of 211 students. In total we have had at least 350 students, not including the guests, friends, local divers, videographers, etc. that have joined our program for a few days. 

Volunteers building new coral reefs

We have had students as young as 12, and as old as 65, and all have enjoyed it. We get many young people on gap year or in university. Most of our internships are university students (bachelors, masters, PhD). We also get a lot of 20-40 year olds that want to do something different and positive on their holidays or explore a possible career change. We also get a few retirees every year who have time and want to spend it doing fun things that also involves a lot of learning and benefits others. Demographically we have a diverse group of students, but in reality they are all very similar in one way, they have a strong respect of nature, understand the human relationship to the planet, and want to do good. It is always a friendly and fun group, and everybody fits in, no matter the age or background.

Who are your key partners?

In 2008, after we had been running our courses for a little while, we were asked by the Save Koh Tao Group to help run a marine branch that would get all of the dive school involved in marine conservation. So we have basically taken a lot of our courses and information and trained the community in it so they can open or implement similar programs in their dive schools. In this way we can then all join together and work on bigger projects and have a larger positive effect on our environment and our visitors. Each year we also try to do swimming and diving programs with local school kids, and run other activities to support fundraising and other groups on the island. 

What do you think your main successes have been?
Educating and training divers; providing a database of monthly ecological data from many locations around the island; helping to build or building ourselves artificial reef sites around the island. We now have 9 of these.

What are the 3 key challenges?

  • Dealing with the apathy most people have towards the environment and its protection (people that watch you clean the beach and then leave trash, don't think the environment needs protecting, or criticize us for not doing more to solve big problems like overfishing and climate change).
  • Money and manpower, as with any business, we are trying to grow, if we had more students we would have more manpower and more money and could thus do bigger projects and make more of an impact. So this will always be a challenge - to keep growing the business and doing better all the time. 
  • Seeing people continue to do things that harm the environment, and ultimately ourselves, despite the fact we all know inside that what we are doing is wrong. Sometimes doing environmental work feels like banging your head against a wall.  You clean the beach and the next day it is dirty; you cut a fishing net off the reef and the next week there is a bigger one; we save corals from anchors and then they die from bleaching; we train people how to be good stewards of the reef then they leave the island.  But I can't imagine doing anything else. Despite all the negativity we stay optimistic and are surrounded by amazing people so it is easy to stay happy. We can see some differences coming about from our efforts, big and small changes. We will continue to do whatever we can.

 How sustainable do you think the future of programme is?
We are not a charity, and we think that makes us much more sustainable. Charities have to answer to donors and investors. They spend more time dong that then the actual work on the ground. And if the funders pull out or want to change paths everything stops. We want to bring environmental work more to the free market, as a company, we will continue to grow as long as we are diligent and honest in our work. As long as people want to learn about these environments we will be here to provide that, we do have to worry about sustainability in the same way most non-profits or charities do. 

Is this a model of conservation and volunteering that is a replicable model in other places?
Yes. There are now four other businesses on our island doing the same thing, and other business around Thailand that we have networks with doing similar things (orphanages, elephant camps, turtle programs, etc.). Like any businesses, some of them are not good and give a bad name to the industry. But most of them provide a very good experience to their students/volunteers and are simultaneously able to fund their environmental and social projects without relying on government funding or charity. This is still not in the mind of many people, but we hope that the in the future more and more environmental work will be done using similar business models that fit with the world economy and free market systems. 



Tuesday, 4 June 2013

Sea-Changers Supports the Loch Craignish Tern Project

In October 2012 Sea-Changers awarded one of it first marine conservation grants to the Loch Craignish Tern Project. This blog tells the story of this great project and gives a photographic update as to progress to date.
Common Tern

Loch Craignish, in Mid Argyll on the west coast of Scotland, is an area of great beauty which used to have a thriving sea-bird population nesting on the many outlying small islands. Unfortunately, in spite of a trapping programme, American mink have predated the nesting colonies, to the extent that in 2012 only 1 pair of Common Terns was seen at the head of the loch.

This project proposes to emulate a successful trial in nearby Loch Creran, whereby a disused pontoon has beenl be converted into a mink-proof raft which is covered with suitable nesting material (turf and pebbles) and anchored off Eiln Inshaig, which lies about 200m from the shore in the village of Ardfern. Perimeter netting has been be fitted to the raft, to prevent young birds from falling off. Instant results are not expected, but it is hoped that over the next 10-15 years the numbers of Common Terns which will nest on the raft will gradually increase, thus restoring the number of birds in the area to their former levels.

The project is overseen by Craignish Community Company (C3), the local development trust with support from local business, Ardfern Yacht Centre.

Help us fund more marine conservation projects around the UK. Find out how you can be a Sea-Changer by visiting our website or simply texting SEAS10£1 to 70070 today.  Every penny you donate goes directly to projects like the CraignishTern Project, working to make a real difference.

The mink-proof raft which is covered with suitable nesting material (turf and pebbles) and anchored off Eiln Inshaig